Promotional Video Production

Promotional video production is the process of creating a video to promote a specific marketing initiative, sale, or event. A promotional video helps you to grab your audience's attention and draw them in to learn more.

You want your promotional video to demand attention and keep people engaged and entertained long enough for them to take action. 

It should get to the point concisely and quickly, have a clearly defined audience and call to action, highlight the benefits of what you're promoting, and use storytelling elements to keep your message memorable. 

We do all sorts of promo videos at Skeleton, it all depends on your target audience and end goal. Here are some common reasons many companies create promotional videos:

• Brand awareness
• Drive sales
• Drive traffic
• Increase customer engagement
• Educate customers

They can vary in length and can be animated or live-action. 

We have experience in a wide array of industries including technology, healthcare, education, finance, hospitality, and more. If you have a specific industry in mind, we'd be happy to discuss our relevant experience.

Our award-winning team will guide you through the process from start to finish. We’re here to tell your story in the most compelling way possible. 

The scripting process is one of many elements of the creative process that our team oversees and delivers. Our team of professional scriptwriters will make sure your message resonates with your audience in the most effective way possible. 

Of course, if you already have a script we’re happy to take that on board, but we will have to go through it to check it syncs up with what we have in mind visually.

How much you'll spend is dependent on the skills needed, the type of production and the time involved to create it, but the investment for promotional video production typically starts from $20,000. Request a quote and we can have a chat about what's possible with your budget.

At Skeleton, we work hard to complete your promotional video production on time and within budget. As there are lots of stages in the production process, typically, most videos take about 6-to-8 weeks to complete. 

However, sometimes our clients need things faster, and it can be possible to deliver that. If you want to check our availability, give us a call!

For you, most of the work is done once you’ve sent over the brief. Because to begin producing your promotional video, we'll need to be clear about your objectives and who your audience is. 

Download our handy video brief template to see the kind of brief we’ll need from you to get started. 

After that, we’ll just need you to be timely with your feedback. Communication is key, so think of us as an extension of your team. From storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your promo video.

Our production team work hard to make sure that you’re really happy with the content of your promotional video at every step of the way. 

You'll get two opportunities to make notes on everything you want to change so you’re happy with the final product. So that’s 2 amends, 3 versions. 

Of course! From storyboards to animation and scripting, we always work closely with you to ensure you’re happy with the direction of your promotional video production. 

Once a video production is complete, we keep your project files in storage for up to 3 years.

Let’s say you’ve had a rebrand and need to make some changes — so long as it’s within that 3-year period, we can definitely accommodate that. 

Yes, that's our jam here at Skeleton! We're all about creating campaign strategies that both connect with audiences on a deep emotional level, as well as a practical functional level. 

So if you’re after campaign planning, concepting, testing, copywriting, design, creative production or paid media management, you’re in good company.

We've got workshops dedicated to mastering the art of campaigns and diving deep into the cultural and competitive landscape in which your brand operates.

And we have all the research tools needed to give you a strategic roadmap to create video campaigns that spark conversations and influence behaviour. 

Once the video is completed and fully paid for, you will own the final product and have full rights to use it as you see fit.

It might sound obvious, but you need to be clear about the purpose of your promo video. What goal are you aiming to achieve? What's your business situation, and what problem do you want to solve using video?

Plus, think about who will watch your video. Because unless you're certain of your audience, you won't be able to tailor your video content to appeal directly to them. 

This will inform the length, style, visuals, script, voiceover artist, tone of voice and more, helping you create a video that truly speaks to them. 

But don't worry, if you've not done that strategic thinking yet, we can help you look at your objectives, goals and audience and support you on this journey.

We manage projects where clients have had no video experience, all the way through to those very familiar with the medium and what’s involved.

Download our handy video brief template to start thinking about what you're trying to achieve.