5 SaaS Video Content Ideas Your Audience Will Actually Want to Watch

Creating video content for a brand can feel a bit like hosting a party. You don’t just want people to show up; you want them to stick around, have a great time, and maybe even remember it the next day. But let’s be honest: the usual “feature tour” videos are kind of like that friend who only talks about their new diet—technically informative, but a bit of a snooze-fest. This is especially true for SaaS brands. 

If you’re looking to spice things up and actually keep your audience’s attention, here are five fresh and creative video ideas to make your SaaS brand the life of the marketing party. No more vanilla explainer videos; let’s dive into content that’s memorable, fun, and (dare we say) binge-worthy!

1. Show your “big why” with a founder story video

Why did your company start? What problem were you passionate about solving? A founder story video gives your audience a chance to connect on a personal level while showing the heart behind your product.

• What this looks like: A behind-the-scenes look at the founder’s journey. Include moments of discovery, challenges, and big wins.
• Real world example: Calendly founder Tope Awotona’s video story. This isn’t just a promo – it’s his personal journey of how frustration with scheduling tools led him to create something better.

Use this type of video to build trust and give your audience a peek into the passion behind your product.

2. Make it relatable with a “day-in-the-life” of a user

Instead of the typical tutorial, create a “day-in-the-life” video showing how real users incorporate your SaaS into their daily routines. This gives your audience a relatable perspective and helps them visualise themselves using your product.

• What this looks like: Follow a user through their workday, showing how they overcome challenges with the help of your software.
• Real world example: Dropbox created a day-in-the-life video to show how remote teams can collaborate across time zones. It wasn’t a hard sell; it simply showed people in different places working seamlessly together.

This content makes your SaaS brand feel approachable and real, showing customers how it can improve their lives.

3. Get creative with a “myth-busting” video

Myth-busting videos are a fun, engaging way to tackle common misconceptions or pain points in your industry. They’re memorable and provide immediate value, leaving viewers with a deeper understanding of your product.

• What this looks like: A video debunking myths like “AI tools are difficult to use” or “Project management software is too rigid for creative teams.” Use humor, animated graphics, or quick editing to keep it lively.
• Real world example: Definely, a B2B SaaS company, produced a video titled “MythBusters #5: Debunking the Top 3 Myths about B2B SaaS,” where experts Elliott Begley and Rhys Hodkinson address common misunderstandings in the industry. This video not only clears up misconceptions but also reinforces Definely’s credibility as a trusted source in SaaS.

This format helps break down barriers and get your audience excited about trying out your product.

4. Build credibility with customer success stories

Customer success stories are a great way to let satisfied clients speak on your behalf. This type of video builds trust and reinforces your video marketing goals by showcasing the real-world value of your product through customer stories.

• What this looks like: Showcase specific challenges, solutions, and results that resonate with potential users. Structure the story as a mini-documentary, with real users sharing their experiences.
• Real world example: Salesforce’s “Customer Success Stories” showcase businesses from various industries. By focusing on outcomes and transformations, these videos help viewers understand the true value of the product.

Customer success stories build trust and offer proof of your product’s effectiveness.

5. Spark conversation with a thought leadership series

Instead of always focusing on your product, try positioning your brand as a leader in your industry by tackling hot topics and future trends. A thought leadership series can build authority and keep your audience coming back for more.

• What this looks like: Short, insightful videos on trending topics, future predictions, or industry challenges. Invite experts or thought leaders to share their perspectives.
• Real world example: ServiceNow’s “Leadership Insights” series, where executives discuss key industry trends and innovations. For instance, in one episode, ServiceNow’s CIO, Chris Bedi, shares insights on how SaaS platforms are driving innovation. This kind of video series establishes ServiceNow as a thought leader, offering real value and perspectives that resonate with a professional audience.

Ready to make these ideas come to life?

With the right video content, your SaaS brand can go from just “another tool” to a must-have solution. Whether it’s a founder story, a customer success tale, or even busting a few myths, we’re here to help you bring these concepts to life in a way that sticks.

Get your free video marketing plan and discover how our creative team can help your brand shine.