We're a month into 2017. With the new year inevitably come thoughts about who we are and who we want to be.

So our selections for Video Worth Sharing this week are all about what it means to be human.

Messy, real, and powerful, we hope you'll find these films a breath of fresh air, and fresh inspiration.

Scroll down for three of the most thought-provoking and life-affirming video campaigns we've come across recently. And enjoy!

Video Worth Sharing #4

Solidarit's International | Ink in Water

This is pure artistry. Take a profoundly simple idea, add some absolutely gorgeous execution, and here's what you get. A piece of video content that's enthralling and thoughtful all the way from start to finish.

IBM | Hello, My Name is Watson

How do you make a supercomputer with 750 processors and 16 terabytes of RAM seem relatable? By presenting it as human. Through the diversity of real people, this film shows the incredible power and potential of IBM's Watson AI.

Bupa | Owning the Dancefloor

Sometimes all you need for a video to succeed is one great performance. Bupa's new advert gets to the true core of what healthcare is all about, making for a stunningly human moment you can't take your eyes off.

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