Corporate video production is a crucial part of modern marketing strategies, as it allows businesses to connect with their target audience in a more engaging and dynamic way.
If you're looking to create a corporate video that stands out and effectively communicates your message to your audience, you've come to the right place. In this article, we'll be discussing the best practices for corporate video production —from planning to distribution.
So, grab a cup of coffee and let's get started!
1. Define your goals
Before you start planning your corporate video, you've got to define your goals. Ask yourself what you want to achieve with your video. Is it to increase brand awareness? Drive traffic to your website? Or maybe it's to educate your audience about a new product or service. Whatever that goal is, make sure you have a clearly defined understanding of it so you can confidently start planning your video.
This exercise will determine everything from the content, the tone, and the message of your video. It'll also help you to measure its success. Without clear goals, your video might actually lack focus and eventually fail to achieve the desired results. By defining them from the get-go, you'll create a clear path to success for your corporate video.
2. Know your audience
Your corporate video should be tailored to your target audience. But who are they? What are their interests? And, most importantly, what are their pain points and how does your business help solve them? By understanding your audience on a deeper level than just demographics, you can create a video that speaks about the things they care about.
Doing a deep dive into your audience persona will help you to determine the type of content, tone, and message that will appeal to them. But it's also going to help you to choose the appropriate channels for promoting your video. Get this part right, and you'll be able to make informed decisions about how to reach and engage your target audience, making your video way more effective.
3. Craft a compelling story
Your corporate video should tell a story that captures the attention of your audience and keeps them engaged from start to finish. This can be the difference between a video that's quickly forgotten and one that's shared and talked about for weeks, months, and sometimes even years to come.
To create a compelling story, think about the emotions you want to evoke in your audience and the message you want to convey. Think about how you can make your story relatable and relevant to your audience, and use visual storytelling techniques, such as animation or live-action footage, to bring your story to life.
4. Keep it short and sweet
Attention spans are short, so it's important to keep your corporate video short and to the point. The ideal length for a corporate video is between 1-2 minutes. Anything longer than that, and you're going to risk losing your audience's attention.
When planning your video, think about the key points you want to make and how you can communicate them concisely. Better yet, use visuals and other storytelling techniques to keep your audience engaged and interested.
Remember, your goal is to communicate your message effectively, not to info-dump — which can overwhelm your audience and turn them off.
5. Use high-quality visuals and audio
Blurry images or poor audio can distract from your message and reduce the impact of your video.
When shooting your video, use high-quality equipment and consider working with a professional video production company if you're not confident in your ability to produce high-quality visuals and audio.
Using high-quality visuals and audio will make your video more professional and polished. It'll also help to communicate your message more effectively.
Don't skimp on the quality of your visuals and audio, as this can have a significant impact on the success of your video.
6. Include a call-to-action
What do you want your audience to do after watching your corporate video? Whether it's visiting your website, signing up for a newsletter, or making a purchase, include a clear call-to-action at the end of your video.
Your call-to-action should be clear and relevant to the message of your video to inspire your audience to take action.
7. Think about where you're going to promote your video — at the start!
Once your video is complete, it's time to promote it. But this is actually something a lot of people don't consider until the video has been created.
In fact, best practice is to actually think about this during your planning stage, so you can create a video brief that details the video formats that each distribution channel needs, before production has begun.
This means that if you need a vertical version of your video for TikTok, for example, you won't be trying to crop and cut your video to make it fit, resulting in beautifully repurposed content that stretches further.
Think about whether you're going to share it on your website, social media channels, or any other relevant platforms so you can make sure they're optimised for each channel. Here is where you should also consider running ads to reach a wider audience and maximize the impact of your video. Again, plan these in advance so they can contribute to the creation of your corporate video.
To sum up...
We know that corporate video production can be a powerful tool for achieving your business goals, but it requires careful planning and execution. By following these best practices, you can create a video that grasps the attention of your audience and effectively communicates your message.
Ready to get started?
