We get it. You're passionate about bringing your brand's story to life through video, but you're also conscious of the purse strings. The good news? A tight budget doesn't mean compromising on quality. Here's the inside track on where it's worth loosening those purse strings and where you can tighten the belt without losing out.
1. Spend: Professional Equipment
There's a distinct difference in video quality when you compare smartphone footage to that shot with professional gear. If you want your video to scream 'top-notch', investing in professional equipment – or hiring a crew that has it – is non-negotiable.
2. Save: Location Costs
While shooting on exotic locations sounds tempting, sometimes the best backdrop is right under your nose. Consider utilising your office space, local parks, or even your home for certain scenes. With a bit of creativity, these spaces can look just as professional without the high price tag.
3. Spend: Expertise
Whether it's a director, cinematographer, or editor, the value of seasoned professionals cannot be understated. Their expertise transforms a 'good' video into an 'outstanding' one. So, don't skimp here.
4. Save: DIY Graphics and Animations
Thanks to a plethora of online tools available today, creating basic graphics and animations for your video is possible. While it might not replace a professional graphic designer who can create bespoke, high-quality art for your brand, for simpler needs and when budgets are tight, DIY could be the way to go.
5. Spend: Sound Quality
Audiences might forgive a slight visual mishap, but poor sound quality? That's a cardinal sin. Ensure you've invested in good quality microphones and, if necessary, a sound technician.
6. Save: Props and Costumes
While it's essential that your actors don't look out of place, there's no need to break the bank on brand new costumes or props. Often, what they already own, combined with a few affordable additions, will do the trick.
7. Spend: Post-production
Editing can make or break your video. This is where the magic happens, where your story comes alive. It's worth investing in a skilled editor who can seamlessly weave together your visuals and sound.
The Bottom Line
Quality video production is a careful balance between budgeting wisely and knowing where to invest. Remember, a video represents your brand, so aim for the best quality your budget allows.
Wondering how your current video content stacks up in the 2024 video landscape? Dive in and take our Video Marketing Scorecard. Discover areas you shine, where you can enhance, and unlock the full potential of video for your brand.
