We get it.

In this day and age there are a million and one different types of content, and it can be difficult to know which ones to concentrate your marketing efforts on.

We understand that you most likely do want video in your marketing mix, but don't feel like you have enough evidence to back yourself up. You see, what you need is a clear and compelling reason to integrate video into your marketing strategy.

Luckily, I have just that reason. I'm going to prove to you that yes, your business really does need video marketing.

The reason isn't that 68% of marketers say video is essential for their business (although that's a good one).

It isn't even that 61% of video marketers plan to spend more on video marketing in 2015 than they did in 2014.

No, the reason starts with a single model that defines all humans (including your target audience) by 4 key personality types, based on 2 fundamental factors.

View the SlideShare below to discover what this models means and why it confirms that video is invaluable to your whole marketing strategy.

So now you know why you need video marketing, it's time to start building video into your whole marketing strategy. And if you found this SlideShare useful, please don't forget to share it with others who could benefit from video.