Explainer Video Production Company Pricing Explained

Investing in an explainer video is a strategic decision for any business looking to enhance engagement, simplify complex messages, and drive conversions. However, one of the most common questions businesses have is: how much does it cost to work with an explainer video production company?

The answer isn’t always straightforward. Pricing varies based on factors such as video length, production complexity, and the level of expertise involved. Understanding what goes into pricing can help businesses make informed decisions and maximise their return on investment.

What Influences the Cost of an Explainer Video?

No two explainer videos are the same, which means pricing can range from a few thousand to tens of thousands of pounds. The cost of working with an explainer video production company depends on several factors, including:

• Video length – Longer videos require more scripting, editing, and production work.
• Complexity of visuals – Custom designs, high-end graphics, and intricate animations increase costs.
• Voiceover and sound design – Professional voiceovers and sound mixing add to production value.
• Revisions and editing – The number of revision rounds can affect pricing, especially for highly detailed projects.

Businesses should consider these factors when budgeting for their explainer video project.

Understanding Different Pricing Tiers

To help you navigate this, we've broken down explainer video pricing into three main tiers.

Budget Tier ($500 - $3,000): This is the 'no frills' option. The videos at this price point often use pre-designed templates and are usually created by less experienced producers. They're a good choice if you're just testing the waters or have a tight budget, but don't expect a high level of customization or unique branding.

Mid-Range Tier ($3,000 - $10,000): Here you'll find increased customization and generally higher quality work. Your video might not win any Academy Awards, but it should still effectively communicate your message in a visually pleasing way.

Premium Tier ($10,000 and above): This tier provides top-notch quality explainer videos. You get full customization, premium styles, possibly even celebrity voiceovers. If you have a substantial budget and high expectations, this tier is for you.

Choosing the right pricing tier depends on a company’s goals, target audience, and the level of detail required in the video.

Why Cheap Videos Can Cost More in the Long Run

While budget-friendly options may seem appealing, cutting corners on video production can lead to poor results. A low-cost explainer video often lacks the storytelling depth, visual appeal, and marketing strategy necessary to engage viewers effectively.

Common pitfalls of cheap video production include:

• Generic, template-based animations that don’t align with brand identity
• Poor sound quality and weak voiceovers that fail to capture audience attention
• Lack of strategy, leading to videos that don’t convert viewers into customers

Investing in a professional explainer video production company ensures that the final product meets quality standards and delivers measurable results.

How to Maximise Value Without Overspending

Businesses don’t need to choose the most expensive option to get a high-quality explainer video. There are ways to maximise value while staying within budget:

• Define clear goals – Knowing exactly what you want helps prevent unnecessary revisions.
• Work with an experienced team – A professional company streamlines the process and avoids costly mistakes.
• Leverage existing assets – If a brand has existing graphics or voice talent, it can reduce costs.

By making strategic decisions, businesses can achieve high-quality video production without exceeding their budget.

Hidden Costs to Be Aware Of

Some companies advertise low initial prices but add hidden fees throughout the process. When budgeting for an explainer video, it’s important to watch out for:

• Extra charges for additional revisions beyond the agreed scope
• Licensing fees for voiceovers, music, or stock footage
• Costs for rush projects that require fast turnarounds

Transparency in pricing is key, which is why working with a reputable explainer video production company helps avoid unexpected costs.

Why Working with an Experienced Production Company Matters

The best explainer video production companies don’t just create visually appealing content—they develop strategic videos designed to engage and convert audiences. Working with a professional team ensures:

• A smooth, structured production process that meets deadlines
• A video aligned with marketing objectives for maximum ROI
• A polished final product that strengthens brand credibility

A well-made explainer video is a long-term investment that continues to generate value beyond its initial launch.

How to Choose the Right Package for Your Business

With multiple pricing tiers available, choosing the right package depends on a company’s specific needs. Considerations include:

• The complexity of the message – Does the topic require advanced visuals or simple storytelling?
• Target audience expectations – Will a basic animation suffice, or does the brand need high-end production?
• Marketing goals – Is the goal brand awareness, lead generation, or sales conversion?

Understanding these factors helps businesses select the most suitable production package without overpaying for unnecessary features.

Making the Most of Your Explainer Video Investment

Once a video is produced, businesses should ensure it’s fully utilised to maximise ROI. A well-placed explainer video can:

• Improve website conversion rates when embedded on landing pages
• Enhance engagement across social media channels
• Strengthen email marketing campaigns by increasing open rates and clicks

Strategic distribution ensures that the investment in video production continues to deliver returns over time.

Get a High-Quality Explainer Video That Fits Your Budget

Pricing for explainer videos varies, but what truly matters is finding the right balance between cost and quality. A professionally crafted video has the potential to boost engagement, improve brand visibility, and drive long-term results.

If you're looking for an explainer video production company that delivers quality without hidden costs, Venture Videos is here to help. Let’s create a video that meets your budget and delivers impact.