Explainer Video Production Process Explained

The journey from concept to final video isn’t just about hitting "record"—it’s a structured process that ensures your explainer video is clear, engaging, and effective. Understanding the explainer video production process can help businesses set expectations, streamline collaboration, and ultimately achieve better results.

At Venture Videos, we follow a tried-and-tested workflow that transforms ideas into compelling videos. Here’s a step-by-step breakdown of how we bring explainer videos to life.

1. Discovery and Strategy

Every successful explainer video starts with a deep understanding of the brand, audience, and goals. In this phase, we collaborate with our clients to identify:

• The key message they want to communicate
• Their target audience and what resonates with them
• The tone and style that best suits their brand

This stage ensures the video aligns with the company’s broader marketing strategy and serves a clear purpose—whether that’s increasing conversions, simplifying a product, or boosting engagement.

2. Scripting and Storyboarding

A great explainer video is built on a strong script. This is where the message is structured into a compelling, easy-to-understand narrative. The script determines the voiceover, pacing, and overall flow of the video.

Once the script is finalised, a storyboard is created. This acts as a visual blueprint, mapping out how each scene will be presented. It ensures that the storytelling is logical, engaging, and aligned with the brand’s vision.

3. Voiceover Recording

The right voiceover can elevate an explainer video from good to great. A professional voiceover artist brings personality and clarity to the script, ensuring the message is delivered with the right tone and energy.

Businesses can choose from a variety of voice styles, accents, and languages to best connect with their audience. Timing and pacing are key here—too fast, and the message gets lost; too slow, and engagement drops.

4. Visual Design and Illustration

With the script and storyboard in place, the next step is creating the visuals that will bring the video to life. This involves:

• Crafting custom illustrations or visual elements
• Selecting a colour palette and typography that aligns with the brand
• Ensuring the visuals enhance storytelling rather than distract from it

At this stage, the video begins to take shape, with carefully designed graphics that make the message more engaging and digestible.

5. Animation and Motion Design

This is where everything comes to life. The animation phase involves adding motion to the visuals, ensuring that the transitions, movements, and pacing align with the script and voiceover.

Key aspects of this stage include:

• Smooth and engaging animations that maintain viewer interest
• On-screen text and graphics to emphasise key points
• Thoughtful pacing that keeps the story moving without overwhelming the viewer

When executed well, animation transforms static visuals into a dynamic and engaging experience.

6. Sound Design and Music

A great explainer video isn’t just about visuals—it’s also about sound. Background music and sound effects enhance the storytelling and set the tone for the video.

The sound design phase includes:

• Selecting background music that complements the brand and message
• Adding subtle sound effects that make animations feel more immersive
• Ensuring a perfect balance between voiceover, music, and effects so nothing overpowers the main message

This final layer adds polish, making the video feel complete and professional.

7. Review, Revisions, and Final Edits

Before the video is finalised, we go through multiple rounds of review to ensure everything is perfect. Clients have the opportunity to provide feedback on:

• The pacing and flow of the animation
• The clarity of the message
• Any refinements needed in visuals or sound

Revisions are an essential part of the process, ensuring the final product aligns with the client’s expectations and brand identity.

Why Following a Structured Process Matters

A structured production process isn’t just about keeping things organised—it’s the foundation of a high-quality explainer video. Without a well-defined workflow, projects can face delays, inconsistent messaging, or a final product that doesn’t align with the brand’s vision. A step-by-step approach ensures that every phase, from concept development to final delivery, is executed efficiently, with each element enhancing the next.

A well-structured process is what separates amateur productions from professional-grade explainer video production companies. It ensures that every detail, from the script to the animation, voiceover, and sound design, is refined to create a polished, engaging, and high-impact final product. Businesses that invest in a company with a clear production approach are more likely to receive a video that doesn’t just look great but also achieves tangible results.

How Long Does It Take to Produce an Explainer Video?

One of the most common questions businesses ask is how long the production process takes. While timelines vary depending on complexity, most explainer videos take anywhere from four to eight weeks from concept to completion.

Factors that impact production time include:

• The level of detail in the visuals and animation
• The number of revisions required
• How quickly feedback is provided throughout the process

Planning ahead and setting clear expectations can help ensure a smooth production timeline.

The Role of Explainer Videos in Long-Term Marketing Success

An explainer video isn’t just a one-time marketing asset—it’s a long-term investment. Businesses use their explainer videos across multiple platforms, including:

• Website landing pages
• Social media campaigns
• Sales presentations
• Email marketing

Having a well-produced video as part of your marketing toolkit ensures your message remains consistent, engaging, and effective over time.

Ready to Bring Your Vision to Life?

If you’re looking for an explainer video company that understands the production process inside and out, Venture Videos is here to help. Our team specialises in crafting videos that simplify complex ideas and deliver results. Let’s create something impactful together.