How to Choose the Best Explainer Video Company for Your Brand

A well-crafted explainer video can transform your marketing efforts, helping you connect with your audience, simplify complex ideas, and boost conversions. But creating such a video isn’t something you leave to chance. Choosing the right explainer video production company to work with is key to making this vision a reality.

With countless companies offering their services, narrowing down your options can get a bit fiddly. Ultimately, finding the perfect partner comes down to understanding what to look for and how to evaluate your options (or else you'll end up doing it on your own, which is not the best strategy). Let’s explore the steps to make the best choice for your brand.

The Search for the Best Explainer Video Production Company: 10 Steps

It can end up being a big investment, so getting it right is crucial. Here are the ten most important steps to help you identify the ideal company for your needs:

1. Clarify Your Objectives

Every great video starts with a purpose. Are you trying to drive sales, educate customers, or explain a technical concept? Be specific about your goals. A company that understands your objectives is far more likely to produce a video that delivers results.

2. Research Portfolios

An explainer video company’s past work says a lot about their capabilities. Browse their portfolio to see the quality and style of their videos. Does their work reflect creativity and versatility? Have they worked with businesses similar to yours? These are strong indicators of their fit.

3. Prioritise Experience

While newer companies might offer lower costs, experience often translates into a smoother process and better results. Look for an explainer video production company that understands your industry and knows how to communicate effectively with your audience.

4. Evaluate Their Process

The best companies have a clear, step-by-step approach to production. Ask how they handle everything from scriptwriting and storyboarding to revisions and delivery. A transparent process ensures your project runs smoothly from start to finish.

5. Seek Customisation, Not Templates

One-size-fits-all videos rarely resonate with audiences. Choose a partner who takes the time to understand your brand and offers bespoke solutions tailored to your specific needs.

6. Budget Vs. Quality

While budget matters, it’s worth investing in quality. A professional-looking video will yield better results than a cheap, poorly executed one. Ask for a breakdown of costs to understand what you’re paying for and how it aligns with your goals.

7. Check Reviews and Testimonials

Hearing from past clients is invaluable. Reviews and testimonials can give you insight into a company’s reliability, creativity, and ability to deliver on their promises.

8. Assess Marketing Knowledge

Explainer videos aren’t just about looking good—they need to work as part of your marketing strategy. Choose a company that understands video SEO, audience targeting, and platform optimisation to ensure your video achieves maximum reach.

9. Request Proposals

Before committing, ask for a detailed proposal. This should include timelines, costs, and deliverables. A clear proposal shows professionalism and ensures both sides have the same expectations.

10. Plan for Long-Term Collaboration

If you anticipate needing multiple videos in the future, consider a company that can handle ongoing projects. Building a strong partnership with a reliable team ensures consistency across your video content.

Questions to Ask an Explainer Video Company Before Hiring

Once you’ve shortlisted your options, asking the right questions can help you make an informed decision. Here are some great examples  of what to ask during your discussions:

• How do you ensure the video aligns with our brand identity?
• Can you provide examples of videos similar to what we need?
• What’s your revision process like, and how many revisions are included?
• Do you offer guidance on how to use the video effectively after production?
• What industries or audiences do you specialise in working with?

The answers to these questions will give you a deeper understanding of the company’s expertise, style of collaboration, and how well they’ll meet your needs.

The Role of Communication in a Successful Partnership

A great explainer video is rarely the result of luck. It’s the outcome of strong collaboration between your team and the production company. That’s why communication is so vital. A professional company will listen to your input, provide regular updates, and ensure you’re involved at every step of the process.

On the other hand, poor communication can lead to misaligned expectations, delays, and ultimately, disappointment with the final product. Prioritise companies that value transparency and partnership—it’s one of the clearest indicators of a team you can trust.

The Power of Creativity

What makes a good explainer video great? Creativity. A skilled explainer video production company will bring fresh ideas to the table, crafting a story that captures your audience’s attention and keeps them engaged until the very last second.

This creativity extends to the visuals, tone, and pacing of the video. Whether it’s an inspiring narrative or a simple, compelling demonstration, the best companies know how to take an idea and turn it into something memorable.

How to Maximise the Value of Your Video

An explainer video is more than a standalone asset—it’s a powerful tool for your marketing strategy. To maximise its value, work with a company that understands how to optimise videos for different platforms. From embedding it on your website to creating shorter clips for social media, a professional team will ensure your video gets the exposure it deserves.

Ready to Find the Perfect Partner?

Finding the right explainer video production company isn’t just about ticking boxes—it’s about finding a partner who understands your brand, your audience, and your goals. The right team will deliver a video that doesn’t just look great but also drives meaningful results for your business.

Contact us for a custom quote and let Venture Videos help you bring your ideas to life with a video that truly sets your brand apart.