Video content is more essential than ever in the corporate world. It provides an engaging platform to share company messages, briefings, internal communications, and other important updates. However, not every business has the capacity or expertise to create high-quality video content in-house. That's where a corporate video production company comes into play. But before you hire one, there are some key questions you need to ask to ensure you are choosing the right partner for your project.
What is your area of expertise?
Not every video production company specializes in the same type of content. Some may be experts in short, snappy social media clips while others may excel at longer, more cinematic pieces. Ask prospective companies what their primary area of expertise is and make sure it aligns with your vision for the project. This will ensure that the final product is tailored to your exact needs.
Can you share some examples of your past work?
You wouldn't buy a car without a test drive, and you shouldn't hire a production company without first seeing their work. Ask them to provide samples of their previous projects. This will give you an idea of their style, quality, and whether they have produced videos similar to what you have in mind.
What is your production process?
Understanding the production company's process is essential to ensure a smooth project journey. Ask about their pre-production, production, and post-production phases. This includes scriptwriting, filming, editing, and any potential revisions. Knowing their process will give you an insight into how organized and professional they are.
How will you ensure our brand's message is effectively communicated?
Your corporate video should reflect your brand identity and effectively communicate your message. Ask how the production company plans to ensure that your brand's tone, style, and values are represented in the final product. Their answer will show their commitment to understanding and staying true to your brand.
Who will be working on our project?
It's essential to know who you'll be working with. This doesn't only mean the project manager but also the videographers, editors, and other key personnel. Ask about their experience and skills. This will give you an idea of the level of expertise you can expect on your project.
How do you handle feedback and revisions?
Revisions are often a part of the process when creating a corporate video. Ask the company how they manage feedback and make adjustments. They should have a clear system in place for incorporating your input and making any necessary changes.
What is your timeline for delivery?
Time is often a critical factor in corporate projects. The company should be able to provide a clear timeline for each phase of the project, from initial planning to final delivery. This will ensure you know when to expect each stage of the process and the final product.
What is the estimated cost?
Every company operates within a budget. Make sure you have a clear understanding of the costs involved before proceeding. The production company should be able to provide a detailed estimate, including any potential additional charges for revisions or other services.
How do you stay updated with the latest video trends?
The world of video is always evolving, and your chosen production company should be keeping up with the trends. Ask them how they stay updated and adapt to the changing landscape. This will show you their commitment to innovation and continual learning.
Can you provide references?
Lastly, ask if they can provide references from previous clients. Speaking with past clients will give you a sense of the company's reliability, professionalism, and the quality of their work.
Conclusion
Hiring a corporate video production company is a significant investment, and it's essential to choose the right partner. By asking these ten questions, you can gain a comprehensive understanding of a company's capabilities and whether they are the right fit for your project. Remember, your corporate video is a reflection of your brand, so choose a company that respects and understands your brand identity, message, and goals.
