Top Questions to Ask an Explainer Video Company

Choosing the right explainer video company can make or break the success of your marketing efforts. A professionally crafted video has the potential to captivate audiences, clarify complex ideas, and drive conversions. But to ensure you select the best partner, you need to ask the right questions.

Here’s a list of essential questions to guide your decision and help you find a company that aligns with your vision and goals.

What Is Your Experience with My Industry?

Not all industries are created equal, and your business may have specific nuances that need to be reflected in the video. Asking about a company’s experience in your industry ensures they understand the challenges, terminology, and audience preferences unique to your field.

An explainer video company with industry expertise can anticipate your audience’s questions and craft content that resonates deeply, making your message more impactful.

Can You Share Examples of Similar Projects?

A company’s portfolio is a window into their capabilities. Ask to see examples of videos they’ve produced for businesses similar to yours in size, industry, or focus.

Pay attention to the storytelling, visuals, and tone of the videos. Do they align with the style and quality you’re envisioning? This step will give you confidence in their ability to deliver a product that meets your expectations.

What Is Your Creative Process?

Understanding a company’s creative process is essential for setting expectations. Ask how they approach projects—from brainstorming ideas to final delivery. Do they involve you at every step, or do they take full creative control?

The best companies strike a balance between collaboration and expertise, ensuring your input is valued while guiding you with their knowledge and experience.

How Do You Tailor Videos to Specific Audiences?

An explainer video is only as effective as its ability to connect with the intended audience. Ask how the company tailors its videos to match the demographics, preferences, and needs of your target market.

A professional explainer video company will conduct audience research and align the script, visuals, and tone to create a video that resonates with viewers.

What Is Included in Your Pricing?

Budgeting for an explainer video is an important consideration, but pricing can vary widely between companies. Ask for a detailed breakdown of what’s included in their pricing—such as scriptwriting, storyboarding, revisions, and voiceover talent.

Transparent pricing helps you compare options and ensures there are no surprises later. Remember, the cheapest option isn’t always the best; focus on value and quality.

How Do You Handle Feedback and Revisions?

The revision process is a crucial part of video production. Ask how many rounds of revisions are included and how they handle feedback.

A company with a clear and collaborative revision process will make it easier to achieve the final product you envision without unnecessary delays or added costs.

What Platforms Will the Video Be Optimised For?

Different platforms require different formats, lengths, and styles of video. Ask if the company optimises videos for specific platforms, such as social media, landing pages, or email campaigns.

A versatile explainer video company will help you adapt the content to maximise its impact across various channels, ensuring it reaches the right audience in the right way.

How Do You Measure the Success of a Video?

Measuring the effectiveness of your explainer video is critical to understanding its ROI. Ask how the company evaluates success—whether through engagement metrics, click-through rates, or conversions.

A data-driven approach ensures your investment delivers measurable results and provides insights to refine future campaigns.

What Is Your Timeline for Delivery?

Timelines can vary depending on the complexity of the project and the company’s workload. Ask for a realistic timeline and make sure it aligns with your needs, especially if the video is tied to a specific campaign or event.

A professional company will provide a clear schedule and keep you informed of progress at every stage.

How Do You Ensure Brand Consistency?

Your explainer video should feel like an authentic extension of your brand. Achieving this requires more than adding your logo at the end—it’s about weaving your brand identity into every frame. Ask the company how they incorporate your brand’s colours, fonts, tone of voice, and messaging into the video. Do they conduct a brand workshop or request a style guide?

Consistency across all marketing materials strengthens your brand identity and helps build trust with your audience. A strong, cohesive message ensures the video isn’t just a one-off asset but a tool that reinforces your brand's presence wherever it’s viewed. This consistency boosts recognition and resonates more deeply with your audience.

How Can Explainer Videos Evolve with My Business?

An explainer video should never feel static. As your business grows, your video content must evolve to reflect new services, products, or branding changes. Ask if the company offers services for updating or repurposing existing videos. Can they create modular content that can be swapped or re-edited to stay relevant?

A forward-thinking explainer video company will help you build evergreen content. They can recommend strategies like creating short clips from the original video or incorporating updates without starting from scratch. This adaptability not only saves you money but also ensures your investment in video production continues to deliver results over time.

Questions Build Confidence

Asking these questions helps you evaluate potential partners and ensures you find a company that aligns with your goals. The right explainer video company doesn’t just create videos—they create stories that resonate, inspire, and deliver results.

At Venture Videos, we bring ideas to life with explainer videos that simplify, inspire, and deliver measurable results. Reach out today and let’s craft a video that propels your business forward.