In an era where video content reigns supreme, explainer videos have become indispensable tools for businesses in the UK and beyond.
A staggering 91% of marketers have reported that video is an essential part of their marketing strategy, according to the 2022 HubSpot Report. With the average person spending nearly 100 minutes a day watching online videos (a 19% increase since 2019), it's no surprise that companies are keen on leveraging this medium to engage their audience.
But here's the rub – not all videos are created equal. Producing a high-calibre explainer video requires a blend of creativity, storytelling prowess, and technical know-how. Enter explainer video companies. These maestros are adept at boiling down complex concepts into engaging, easily-digestible content that doesn’t just hold the viewer’s attention, but actually drives action.
The stats
In the UK, where online sales accounted for over 30% of all retail sales in 2022, and where consumers' attention spans are ever-dwindling, the importance of cutting through the noise can't be overstated.
Hiring a video production company doesn’t just ensure that you’ve got an engaging explainer video – it ensures that it's tailored for your target audience, optimised for various platforms, and most importantly, aligned with your brand values and goals.
Notably, 84% of consumers in the UK have been convinced to purchase a product or service after watching a brand’s video, according to a Wyzowl's Video Marketing Survey.
With stats like these, it's clear that the stakes are high, and the investment in a professional explainer video production company is not only justifiable but downright critical.
The ROI Factor
Let’s talk about return on investment (ROI). Choosing the right video production company may require a more significant initial investment, but it’s well worth it.
According to OptinMonster, video marketers get 66% more qualified leads per year, and Wyzowl claims that 89% of video marketers say video gives them a good ROI.
It’s clear that a well-crafted video can be a goldmine for generating leads and conversions.
Time and Resources
Time is money, and creating a video is time-consuming. Employing an experienced agency allows you to focus on your core business activities while they take care of the video production. With their resources and expertise, the process will be much more efficient and effective.
The top 20 explainer video production companies in the UK in 2023
In this article, we'll guide you through the cream of the crop in explainer video production companies in the UK, helping you make an informed decision that can bolster your brand's presence and give you a competitive edge.
So, buckle up and let’s dive in.
1. Venture
Yep, that's us.
As an illustrious, award-winning video production company and creative powerhouse, Venture is dedicated to catalysing your brand's growth and impact. Established in 2004, we've worked within loads of different sectors, both B2B & B2C. Our clients include Amazon, Box, Europa, The NHS, Natwest and more.
We don’t just make videos; we craft stories that breathe life into your brand, forging an indelible connection with your audience, and propelling you not just to succeed, but potentially reshape the world.
We combine an alchemy of strategy and unbridled creativity, fuelled by an immersive understanding of your brand and audience. Our video campaigns aren’t mere visuals; they’re symphonies of inspiration that call for action.
Your vision becomes our team's shared odyssey. Committed to the relentless pursuit of excellence, we take your briefs and elevate them to stratospheres unimagined.
2. Dragonfly
Dragonfly is another London-based video production company. But these folks specialise in TV, Gaming, and film advert production.
They've got some big clients such as Vice, Playstation, Sea Life Centre, and Nestlé.
3. Spiel Creative
Spiel Creative is a video production company based in the heart of London and specialising in crafting innovative whiteboard animation explainer videos. They're great at employing the art of whiteboard animation to break down complex concepts into visually engaging and easily digestible content.
4. Demo Duck
Demo Duck began their journey in 2011 with a focus on explainer video production. With a diverse set of skills including marketing, advertising, writing, animation, design, editing, directing, and producing, they have been labelled as an animated explainer video company, but they do provide other services, too.
5. Yans Media
Yans Media is a video production company that works with animation and stock videos. Their capabilities include character-based animation, motion graphics, and 2D animation, allowing them to produce a variety of content. They create explainer videos, app and product videos, startup videos, landing page videos, blockchain and ICO videos, trade show videos, investor videos, and social media videos
6. Three Motion
Newcastle-based Video Production Company, Three Motion, specialise in animated explainer videos, app demo videos, landing page videos, and motion graphics production. Their ability to craft engaging animations and seamless motion graphics makes them an ideal choice for businesses looking to showcase applications, create captivating landing pages, or employ dynamic visual elements in their communication strategy.
7. Magneto Films
Magneto Films is a cracking video production company, with its roots in London and Lincolnshire, East Midlands. Their skills, style, and values are straight from the top shelf, thanks to their founders' background in filmmaking for none other than the BBC and Channel 4.
They're a full-service video production company that’s got your back from start to finish. We're talking creative treatments, script writing, casting, location scouting - you name it, they can do it, all from their bases in London and Lincolnshire.
8. Clear as Day Productions
Clear As Day operates as a comprehensive creative film and video production company with bases in London and Bristol, catering to clients across the UK. As their name suggests, they're no-nonsense, with a straightforward objective: to produce branded explainers with an emphasis on creativity and audience engagement.
9. Explain NinjA
Explain Ninja is an animated video production company and a subsidiary brand of Fireart Studio, a boutique design and software development company. They specialise in the production of explainer videos, aiming to assist companies in conveying their message to customers, enhancing their online presence, and differentiating themselves from competitors. They typically work with creative marketing agencies, startups, and enterprises.
10. Vidico
Vidico is a video production company with a knack for crafting engaging narratives for startups and tech enterprises. They're all about simplifying the complex and weaving stories that shine a spotlight on the cutting-edge and entrepreneurial spirit of their clients.
11. 3d trixs
3D Trixs is an Explainer Video Company composed of a multidisciplinary team specialising in 3D design and animation. Their designs are marked by a combination of high usability and striking aesthetics.
12. Next Shoot
Next Shoot are a full-service video production company situated in London. Operating from their dedicated studio in Central London, they've collaborated with brands and organisations globally to produce groundbreaking and inspiring explainer video content.
13. Kartoffel Films
Video production company and Animation Studio in London, with 11 years of experience and a portfolio boasting 3,000 productions, Kartoffel Films has firmly established itself as a respected name in the industry, not only in London but also on a global scale.
14. Topline Films
TopLine Film is a full-service video production company that offers a range of services including brand videos, social media videos, and animation. They position themselves as an all-in-one solution for businesses seeking various types of video content.
15. Yum Yum Videos
Yum Yum Videos is an Explainer Video Production Company that's created close to a thousand videos for a diverse range of clients, from small startups to Fortune 500 companies. With a commitment to quality and creativity, their portfolio showcases a broad range of content, reflecting their ability to tailor videos to the unique needs and goals of each client they work with.
16. Wyzowl
Wyzowl is renowned as one of the world's market leaders in explainer video production. They made their mark early on, being one of the first explainer video companies to emerge in 2011.
Since their inception, Wyzowl has produced over 3,000 animated videos for an impressive roster of more than 1,500 companies in over 40 countries.
17. Curveball Media
Curveball Media is an award-winning creative team that set out in 2012 with the aim of making animated video production as compelling as the brands, products, and causes they represent.
Each member is a self-confessed 'geek' in their craft – be it directing, scriptwriting, design, animation, or sound – and they draw on the best and brightest freelancers in the industry.
18. Explainify
Explainify help businesses stop over-complicating their stories and confusing their customers. In 2011, they started Explainify with the mission of simplifying complex messages through short videos. They create award-winning videos for a diverse clientele, ranging from funded startups to Fortune 100 companies, including notable names like Demandbase, GE, and Tyson Foods.
19. Liquona
Liquona is a Surrey-based video production company for the education, healthcare, and charity sectors. They offer live-action filming, animation, and virtual reality production, covering creative direction to final editing. While based in Surrey, they also operate in London and are open to international projects.
20. Hocus Pocus Studio
Hocus Pocus is an animation studio based in London, known for its charming touch in motion design and video production across various platforms including social media, broadcast, and film. They create a range of content from commercials and title sequences to explainer videos, cinemagraphs, gifs, loops, and game trailers.
TO SUM UP...
These top exlainer video companies in the UK offer a diverse range of expertise and services, catering to a wide array of industries and needs.
By investing in the right agency, you can harness the immense potential of explainer video content, elevate your brand presence, and achieve your goals in this video-mad era.
Don't underestimate the impact of choosing the right partner to bring your vision to life and captivate your audience with captivating visual storytelling.
Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.
