Trends in Explainer Video Production for 2025

As businesses continue to invest in video content, explainer video production is evolving to meet new audience expectations, technological advancements, and marketing trends. The way brands communicate through video is shifting, making it essential to stay ahead of the curve.

This year, businesses that adopt the latest trends in explainer video production will gain a competitive edge, enhance audience engagement, and improve conversion rates. Here’s what to expect in 2025.

Personalised Video Content for Targeted Engagement

Consumers today expect more personalised content, and explainer videos are no exception. Businesses are increasingly using data-driven insights to create videos that cater to specific audience segments.

Key trends in personalised video production include:

• Dynamic video content that changes based on viewer preferences or past interactions
• AI-powered personalisation that tailors messaging for different demographics
• Interactive elements that allow viewers to choose their journey within the video

By focusing on personalisation, businesses can make their explainer videos more relevant, leading to higher engagement and retention.

Shorter, More Impactful Videos

Attention spans are getting shorter, and viewers are more selective about the content they consume. While traditional explainer videos were often around two minutes long, many brands are now opting for shorter, more impactful videos that deliver key messages within 30 to 60 seconds.

To make shorter videos effective, businesses should:

• Focus on one core message instead of trying to explain everything
• Use compelling visuals and storytelling to communicate quickly
• Ensure the call to action appears earlier in the video

The demand for bite-sized, high-impact content is shaping the future of explainer video production, particularly for mobile-first audiences.

AI-Generated Content and Automation

Artificial intelligence is playing a growing role in video production. From AI-powered voiceovers to automated script generation, businesses are leveraging technology to speed up production without sacrificing quality.

Some emerging AI-driven trends include:

• AI-generated scripts that align with brand tone and messaging
• AI-powered voiceovers that sound increasingly human-like
• Automated video editing tools that streamline production

While human creativity remains irreplaceable, AI is helping businesses produce explainer videos more efficiently and at scale.

360-Degree and Immersive Storytelling

With advancements in technology, interactive and immersive video formats are becoming more accessible. Businesses are experimenting with 360-degree explainer videos that allow viewers to explore content from different angles, enhancing engagement and user experience.

Some applications of immersive storytelling include:

• Virtual product demos that let customers interact with a product in a digital environment
• 360-degree explainer videos that provide a more engaging educational experience
• Augmented reality (AR) integrations that bring concepts to life

While still emerging, these formats offer exciting new ways to capture audience attention and differentiate from competitors.

SEO and Optimisation for Voice Search

As voice search becomes more prevalent, businesses are adapting their explainer video production strategies to ensure that videos are discoverable in a voice-first search landscape.

Optimisation techniques include:

• Using conversational language in video scripts that aligns with voice search queries
• Adding structured data to videos for improved discoverability
• Including detailed transcriptions and captions to boost SEO

By optimising for voice search, businesses can increase the likelihood of their explainer videos appearing in search results and reaching a wider audience.

The Rise of Multi-Language Explainer Videos

As businesses expand their reach globally, there is a growing demand for explainer videos that cater to multilingual audiences. Rather than relying solely on English-language content, companies are investing in multi-language versions of their videos to connect with diverse customer bases.

Key approaches to multi-language explainer video production include:

• Professional voiceover translations – Using native-speaking voice artists to ensure accuracy and cultural relevance
• Subtitled and captioned videos – Providing on-screen translations for wider accessibility
• Region-specific adaptations – Modifying messaging and visuals to align with local market preferences

The Role of Social Media in Explainer Video Success

Social media platforms continue to influence the way explainer videos are created and distributed. The growing popularity of short-form video content on platforms like Instagram Reels, TikTok, and LinkedIn has led businesses to rethink their video strategies.

Key social media trends shaping explainer video production include:

• Vertical video formats for better mobile viewing experiences
• Platform-specific adaptations to maximise engagement across different social channels
• Shorter, looping explainer videos designed for social feeds

Businesses that tailor their explainer videos for social platforms will increase reach and improve audience retention.

The Shift Towards More Authentic and Relatable Content

While high-quality production remains important, viewers are increasingly drawn to videos that feel authentic, personal, and less polished. Brands are moving towards a more conversational and relatable approach in their video content.

This shift includes:

• More real-world examples and customer testimonials in explainer videos
• Less reliance on overly scripted content in favour of natural storytelling
• A balance between high production value and a human touch

Businesses that prioritise authenticity in their explainer video production will build stronger connections with their audience.

How Businesses Can Prepare for Explainer Video Trends

As the landscape of explainer videos evolves, businesses must stay adaptable to remain competitive. To prepare for these trends, consider:

• Conducting audience research to understand content preferences
• Experimenting with new video formats, such as interactive and AI-generated content
• Investing in mobile-first video strategies to capture more engagement

Staying ahead of industry trends ensures that explainer videos continue to be a valuable marketing asset.

Future-Proof Your Explainer Video Strategy

The trends shaping explainer video production in 2025 highlight the growing importance of innovation, personalisation, and adaptability. Businesses that embrace these changes will create videos that engage audiences, enhance brand credibility, and drive higher conversions.

If you're looking to create an explainer video that aligns with the latest trends and delivers real impact, Venture Videos can help. Let’s bring your vision to life with forward-thinking video content.