Video inspo: Erste's #believeinchristmas

There's a grumpy old man on a mission to ruin the holidays for a small town in this beautifully animated ad spot by Erste Group Bank.

Not unlike The Grinch, this meanie cuts power boxes and sabotages cars, leading to the town experiencing an energy crisis.

But despite his efforts to ruin the holiday, the town comes together to lift each other’s spirits and celebrate together.

Mario Stadler, head of group brand management and communications at Erste Group, said:

This year’s advert addresses all of us and the many challenges we are facing as a society right now. In times of need, strong communities are the ones in which people help each other out. That’s what we want to show in #believeinchristmas. Coming closer together – that’s what Christmas is really about."

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.