Video inspo: WhatsApp's mind-bending 3D campaign

WhatsApp has taken over London�s Piccadilly Circus with a clever 3D billboard that promotes its revamped privacy and safety features.

Making passers-by stare in awe, the ad appears to peel a layer off the building behind, revealing an incredibly realistic-looking vault to reflect WhatsApp's interlocking layers of protection.

This impressive ad's purpose is to reassure people that their messages are safe in WhatsApp with end-to-end encryption and two-step verification.

What do you think?

Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.