Today we'll be meeting to judge the video entries for 2015, narrowing down the creativity and skill on offer to winners of 3 age groups, one of whom we'll put forward for Young Creative of the Year.

Why do we do this?

Well, the Young Creative Awards are about celebrating and encouraging young talent in Nottingham. It's a cause we believe in supporting. Each year the Awards give young people a chance to further their creative careers and have their work displayed around the city.

But I don't want to lecture you about the Awards and what they do.

Instead, I want to show you why we support them and why that opportunity means so much to us.

That was a film from Martin Field, the winner of the 19-24 age category last year.

Being a part of the Young Creative Awards gives us a unique chance to advocate the talent of the future and the incredible, entertaining, affecting things they are creating today.

Take this piece, a film created by Eboni Dabbs that won the 13-15 age category in 2014:

There's no better example of why we get involved than Ashley Harvey, whose short film below won the 19-24 age category two years ago and also secured Ashley as Young Creative of the Year 2013.

He has since gone on to create his own video and photography business.

So, why do we do this?

We sponsor the Young Creative Awards because we believe in the talent of the future.

We sponsor them because we believe creativity is worth celebrating.

And we sponsor them because inspiring and supporting young people is something we think everyone should be involved in, regardless of your day job.