You're a person who uses the internet, so you probably already know the value of using video as a marketing tool.
Whether you're looking to create promotional content to attract leads or just communicate some info to your target audience, videos can help you engage with them visually and memorably.
But creating high-quality videos that resonate with your audience requires a lot of time, effort, and expertise. And this is why many businesses opt to partner with video production agencies (like us!)
If you're considering working with a video production agency, you're in the right place. In this article, we'll provide you with some tips to help you build a successful partnership with your chosen agency.
What's your goal here?
We bang on about this all the time, but it bears repeating: you need to define your goals before you do anything.
Ask yourself: What do you want to achieve with your video content? Are you looking to increase brand awareness, drive sales, or educate your audience? Who are you targeting?
Understanding your goals will help you choose the right agency and create a video that resonates with your target audience. It'll also help you to provide clear guidelines and expectations to your chosen agency.
Want to go one step further? Download our free video briefing template! Your video production partner will love you for it:
Choices, choices...
I know. There are a ridiculous amount of video production agencies out there, but not all of them will be a good fit for your business. Not all agencies are built the same.
Take your time to research and find an agency that has experience creating videos for businesses similar to yours. Check their portfolio of work and look for samples that you like. And don't be afraid to ask for references and read online reviews to get a sense of the agency's reputation!
Clarity is key
Crystal clear communication is essential to building a successful partnership with your video agency, so make sure you're all on the same page about your goals, budget, and timeline from the start.
You should also provide the agency with as much information as possible about your business and your target audience. It'll help them plan and produce a video that resonates with your audience and meets your goals.
Trust the experts
When you work with a video production agency, you're hiring experts in their field. Trust their expertise and let them guide you through the process.
They'll have insights and ideas that you might not have considered, and they'll be able to create a video that's both functionally effective and visually stunning.
Be timely with your feedback
Collaboration is essential to building a successful partnership with a video production agency. Work closely with the agency throughout the process and provide timely feedback on drafts and revisions. The last thing you want is to cause delays to the delivery of your project!
This will help your agency make sure that the final product is exactly what you want, and it'll also help build a stronger working relationship for you both.
Plan for distribution from the start
Creating a great video is only half the battle. You also need to plan for how you will distribute it.
Think about where your target audience spends their time online, and make sure you tell your agency from the start that your video needs to be optimized for those platforms.
You might also want to consider paid promotion to make sure that your video reaches the right people.
To sum up...
Working with a video production agency can relieve so many headaches for marketing teams. To get the most out of your partnership (and budget!), forming a strong, collaborative relationship is key.
The above should help you make sure your videos achieve your objectives and the process is as smooth as can be.
Written by Emily Malone Marketing Manager for Venture — a full-service video production agency that specialises in producing creative videos & campaigns that get real results.
