The Challenge
Ateme is a global leader of video compression and delivery solutions, helping content providers, service providers and streaming platforms boost their viewership and subscription engagement.
Well-known for having the highest quality video stream for the lowest bit rate, Ateme is a growing organisation with a wealth of new service offerings, and part of this expansion was a new brand identity and enhanced proposition. What they wanted us to do was create a video to help them launch this new brand.
When you press ‘play’ and images appear on your screen, do you wonder about the technology that makes that happen? As long as it’s fast and buffer-free, it’s unlikely you’d have to worry about how video is delivered. But being the video-obsessed nerds that we are, the Venture team love diving deeper into the complexities of video compression and delivery. The question was: “how are we going to convey this in a video?”
Due to the perceived complexity of Ateme’s range of products, it was important that we explain their offering concisely without forgetting to emphasise its features. Ateme recognised that it was a difficult message to relay on camera and wanted something that was quite punchy and conversational.
Luckily, Venture thrive on taking the complex and making it simple. Our creativity is enhanced by years of video marketing strategy expertise, so we can be those extra pair of eyes that help clients see things differently. To make sure this video really connects with the audience in an easy-to-digest way, it was decided that a simple but beautiful fluid animated video was the perfect way to visualise Ateme as innovation partners that help reduce complexity.
This video also needed to work internationally, so it was important that the animation translated clearly. This meant we had to ensure phrases and imagery felt accessible and conversational without being too UK specific.
Our team was so excited to be able to contribute to this new brand, learn more about the fascinating technology that Ateme offers, and get to work on the creative.
