The Step-by-Step Process: How a Professional Explainer Video Company Works

A high-quality explainer video doesn’t just happen by chance. Behind every engaging, polished video is a carefully executed process designed to bring concepts to life. Understanding how a professional explainer video company works can give you a deeper appreciation of what goes into creating a video that informs, inspires, and converts.

We'll take you behind the scenes and explore the step-by-step process of explainer video production, from brainstorming to final delivery.

1. Discovery and Consultation

Every successful project starts with discovery. The production company begins by learning about your brand, goals, and target audience. This initial stage is all about asking the right questions to uncover your needs and understand what you want to achieve.

During this phase, you’ll share insights about your business, such as your unique selling points, brand identity, and the challenges your customers face. The goal is to align the video’s message with your overall marketing strategy.

2. Scriptwriting

Once the discovery phase is complete, the scriptwriting process begins. The script is the backbone of your explainer video, and a professional team knows how to craft a story that captures attention and keeps viewers engaged.

Scripts are typically short and focused, often running between 60 and 90 seconds. They prioritise clarity and conciseness while ensuring the message resonates with the intended audience. At this stage, collaboration is key—you’ll have the chance to review and refine the script to ensure it reflects your voice and goals.

3. Storyboarding

Storyboarding is where ideas start to take visual form. A storyboard is a series of sketches or digital frames that outline the flow of your video. It acts as a blueprint, showing how the script will come to life on screen.

This step helps you visualise the narrative and ensures everything aligns before production begins. You’ll get to see how key scenes and transitions will look, making it easier to request changes or adjustments.

4. Voiceover and Audio

Once the script and storyboard are finalised, the next step is selecting the voiceover artist. Professional explainer video production companies often have access to a roster of experienced voiceover talent who can match the tone and style of your brand.

Audio is critical in setting the mood and pacing of your video. Whether it’s an authoritative voice for a technical topic or a friendly tone for an approachable brand, the right voiceover enhances the overall impact of your message.

5. Production

This is the heart of the process where everything comes together. The production phase involves creating the visuals, whether through live-action filming, custom illustrations, or other design elements.

Professional companies use high-quality tools and techniques to ensure the visuals are sharp, engaging, and aligned with your brand’s aesthetic. Whether it’s shooting on location or creating detailed graphics, this step transforms the storyboard into a fully realised video.

6. Editing and Post-Production

After the visuals are created, the editing process begins. Editors stitch together the scenes, synchronise audio, and add effects to enhance the video’s overall appeal. This step is where the magic happens—transitions are smoothed out, timing is perfected, and the video takes its final shape.

Post-production also involves colour correction, sound design, and sometimes additional revisions to ensure the video meets the highest standards. This meticulous attention to detail ensures your explainer video is polished and professional.

7. Feedback and Revisions

Once the initial version of the video is complete, you’ll have the opportunity to provide feedback. Revisions are a natural part of the process, and a good explainer video company will work closely with you to make adjustments until you’re satisfied.

This stage ensures that the video aligns with your expectations and accurately conveys your brand’s message. Professional companies often include a set number of revisions in their package to give you peace of mind.

8. Final Delivery

Once all revisions are completed, the final video is rendered and delivered in the formats you need. Whether it’s optimised for your website, social media platforms, or email campaigns, professional companies ensure the video is ready for distribution.

They may also provide guidance on best practices for deploying your video to maximise reach and engagement, helping you get the most out of your investment.

Why This Process Matters

A structured production process ensures consistency, quality, and alignment with your goals. By breaking down the project into these clear steps, a professional explainer video production company minimises errors, maximises creativity, and delivers a product that resonates with your audience.

The Difference Between DIY and Professional Explainer Video Production

While it might be tempting to create a video in-house, the difference in quality is often stark. Professional companies bring expertise, experience, and resources to the table, ensuring your video not only looks great but also achieves its intended purpose. From storytelling to technical execution, every detail is handled with care.

Not all companies follow the same process, which is why it’s important to choose a partner that aligns with your values and expectations. During initial consultations, ask about their approach and ensure they emphasise collaboration, communication, and attention to detail.

The Long-Term Value of a Well-Made Explainer Video

An explainer video isn’t just a one-off asset—it’s a tool that can drive results for years to come. By investing in a professional team, you ensure the video is versatile, impactful, and aligned with your long-term marketing goals. Whether repurposed for campaigns, embedded on your website, or shared on social media, the value of a well-made video is undeniable.

Your Next Great Video Starts Here

Understanding the production process is the first step toward creating an explainer video that transforms your marketing strategy. With the right explainer video production company by your side, you can turn complex ideas into compelling stories that connect with your audience.

Elevate your brand’s messaging with a professionally produced explainer video. Get a custom quote from Venture Videos and make it happen.